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Music Marketing & Communication

University for the Creative Arts (UCA)

UCAS Course code WN36

Overview

With the world’s most recognisable music brands on your doorstep, this course will give you the chance to build a professional network in one of the most competitive and rewarding media professions.

In the first year, you’ll look at how the principles of marketing and promotion have been developed to take advantage of new media and technology in an ever-changing and challenging industry. You’ll also examine the visual and cultural history of music – how it fits into the wider social history, and how critical thought can help us deconstruct its deeper meaning and context.

In year 2, you’ll gain deeper understanding through professional practice or work placement of the current working structures and operations of global music industries. Working alongside other marketing and business professionals you will explore how music producers and businesses interact. You’ll also explore the concepts of brand development and gain a broad understanding of the power of music and brands.

In your final year, you’ll combine these skills, understandings and experience into your final major project, where you’ll demonstrate your understanding of the music industry, of the importance of brand, and how your ideas can be successful.

Award: BA
Professional Qualification
3 Years Full Time
Taught in English

Entry requirements

Application through UCAS.

Course website

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