The BSc Marketing with Events Management course aims to enable you to develop the necessary skills for, and knowledge, practice and understanding of, the events industry.
You will become a self-directed, self-regulated reflexive learner, using an awareness of opportunities for careers or further study in the event industry.
With a good grounding in business and marketing the course offers students an industry focus in event management with good employment opportunities across a range of roles in both marketing and events e.g. Strategic Event Designer, Trade Show Manager, Events Marketing Communication Managers, Social Media Event Managers, Sporting Events Manager.
This inter-disciplinary course combines key subject areas of business, marketing and event management in a practice-oriented way that allows you to develop a deep theoretical understanding and practical knowledge of events management.
• Benefit from a course that opens up career opportunities as an Event Manager, Festival Organiser/Co-ordinator, Exhibitioner Organiser, Events Marketing Communications Manager or Conference and Events Manager, and offers access to a wide choice of further study. • Learn essential skills for careers in the events industry, in a department with close links to local cultural, sporting and business organisations. • Study areas including: event planning and operations; risk and crisis management for events, events and destination marketing, event planning in practice; and marketing communications through a combination of classroom-based learning and fieldwork activities. • Gain additional insights through field trips to organisations like Luton Town Football Club, Twickenham and Woburn Abbey, and working on annual events hosted by your Department. • Explore the relevant theory and research areas and learn how to apply them through practice, working on real-life briefs and case studies.
Award: BSc Professional Qualification 4 Years Full Time Taught in English