If you have qualifications in this industry, our international course can boost you to degree level in Event and Hospitality Management.
One of the fastest growing economic sectors in the world, the dynamic event and hospitality industry is now a major employer around the world. There is an ever-increasing demand for individuals who can market and manage events, activities and services successfully.
This course, aimed at students from outside the UK, and enables you to top-up your existing qualification to a Bachelor of Arts (Honours) degree. Studied full-time over one or two years, it reflects the international nature of the hospitality and event industries and incorporates the advanced study of the advanced study of business English.
Coventry University is ranked 2nd best in the UK for ‘Hospitality, Event Management and Tourism’ by the Guardian University Guide 2016 and 35th in the world by Eduniversal 2016. As members of the Association of Event Management Education (AEME) and EuroCHRIE, the Tourism and Hospitality Educators, we follow industry trends closely and course content has been designed to meet the needs of the industry.
This course is designed to enhance your existing knowledge, skills and capabilities to respond proactively and creatively to contemporary issues in event management and hospitality operations within an increasingly global marketplace.
We combine the study of events marketing with hospitality management theory, providing a broad-based business education. Subjects covered include corporate planning and event marketing, live event management, strategic management and venue operations management.
We will explore a wide variety of contemporary issues and challenges faced by managers in the hospitality sector, both corporate and non-corporate. We will often refer to news stories and latest research, or share experiences from both national and international contexts.
You will learn how to apply business principles, including marketing theory and strategic management to the solution of hospitality and event management problems. We will utilise a variety of teaching and learning methods, such as problem-based exercises, discussions and presentations.
Award: BA Professional Qualification 1 Years Full Time Taught in English