Combine excellent scientific knowledge with in-depth understanding of the factors that influence consumer food choices. This new and unique course explores how emotions, attitudes and preferences affect buying behaviour, and builds expertise in sensory science which is key to understanding consumer behaviour. Our course, which offers the only MSci option in this subject in the UK, delivers a strong scientific foundation and integrates knowledge from marketing and business, psychology and sociology, ethics, and languages. You will gain hands-on experience utilising our exceptional facilities including a food processing hall, purpose-built teaching laboratory, dietetics laboratory and a sensory science suite.
Award: BSc Professional Qualification 1 Years Full Time Taught in English