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Communications: Marketing Communications and Public Relations

Richmond, The American International University in London

UCAS Course code RU03


Richmond University is the only US & UK three year liberal arts degree in the world. Through this programme, students get all the advantages of a liberal arts education in just three years. This ‘Degree in Three’ will provide a comprehensive collection of courses that will provide students with a cross-disciplinary education. Students will have five classes each semester with one extra elective course in either their second or third year. Students will also still be able to undertake an internship or participate in a study abroad programme as part of this programme. All degrees fulfil the same credit hours and overall requirements of a four-year undergraduate Bachelor of Arts degree. This is a fantastic return on investment for those who strive to assemble a broad foundation of knowledge in multiple disciplines that can be used in a wide spectrum of careers.

The BA (Hons) Communications: Marketing & Public Relations degree will teach students how to engage audiences across different channels, media and explore the relationship between marketing communications and public relations within the business and media industries. It prepares students to work within the technologically driven, global, communication revolution of the 21st Century, and helps students develop as leaders in their careers and communities. The degree provides an interdisciplinary, multimedia approach to the study of Communication, and through its core courses and special programs develops an intercultural and global awareness within the framework of the liberal arts tradition.

This degree is distinctive in that it broadens the academic experience of the students as a result of Richmond’s US Liberal Arts framework and General Education requirements and deepens it as a result of the sequence of course requirements within the program. This balance between a core of requirements and a range of choices is a key characteristic of the US system of Liberal Arts undergraduate education which does not strive nor wish to replicate the British specialist orientation at the BA level.

Richmond University is the only university in the UK that grants dual US and UK degrees and upon successful completion of this programme, students will receive two degrees in one.


• To develop a broad understanding of the theory and practice of Marketing & Public Relations

• The ability to make use of scholarly publications and primary sources (e.g. refereed research articles and/or original materials appropriate to the discipline)

• Critically evaluate arguments, assumptions, abstract concepts and data, to make judgements, and to frame appropriate questions to achieve a solution - or identify a range of solutions - to a problem

• To equip students with the skills necessary to undertake successful postgraduate study and/or to be successful in a professional work environment

Award: BA
Professional Qualification
3 Years Full Time
Taught in English

Entry requirements

Application through UCAS.

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